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Imprimatur is a free, easy-to-use tool for producing posters. Users contribute to a poster layout via their web browser. Creativity becomes a shared process, as unpredictable as the people who are passing through. The artist, rather than providing images, provides a system intended to activate the viewer's thought and expressiveness. Against the backdrop of a mass media culture that promotes conformity and passivity, Imprimatur encourages "viewers" to choose themes and produce their own messages. It propels on-line expression out of the ink jet and into the streets.
with funds from the Andy Warhol Foundation for the Visual Arts
